Session 7 ELEVEN

Develop ideas of where you could incorporate the use of Scenario Planning in your organization.

To a TV station, how to make programs more attractive is always the focal issue.

We judge whether a program is attractive from diverse aspects such as, the depth of content, the degree of  recreation & innovation, the quality of host (especially that for entertainment program, must think quickly and got sense of humorous), etc.

All of these should be archived by the cooperation of all staff. However, the uncertain factors meanwhile show up as we know, every issue of program-making keeps a time of creative inspiration company, sometime no matter how hard you try or do, there is just no satisfied result. But what we can sure about is, staff’s intelligence and the power of financial are the two bases.

Thus, at first, I suppose Channel Zhejiang should give a more comfortable working environment to staff. The office and editing room are too narrow and crowed that make staff feel oppressive which directly influence their emotion when working. Think about how can a person think out numerous fantastic innovation ideas in such an uncomfortable working environment?  So, giving staff a spacious room for working should go first.

Then, innovation sometime cannot come out baselessly, there should be some stimulation which help produce the spark. Referring different types of others’ programs should be a good way to stimulate new ideas, but what is worth mentioning is, it easily becomes a kind of copying. Caution that only referring and thinking, no copying.

A high-quality host is always hired & kept by high salary, always depends on the economic strength of the TV station. And also, an excellent host can help remedy a boring or less-planning or no innovation program.

Only do these well can take further methods to innovate.